Unicorn Jewelry & Watch Boutique

Find the perfect piece that speaks to your special occasion at this family owned-and-operated gem, dazzling customers from its Rancho Bernardo location since 1981.

From shimmering treasures to everlasting keepsakes, the boutique offers the biggest and best selection of designer jewelry brands, including Tacori, Ritani, Verragio, Michael M., Gabriel & Co., and other lovely lines. Unicorn’s attentive and highly knowledgeable associates can kindly walk you through each collection, helping to discern your taste and stay within budget — all part of the benefit of working with a family-owned operation for 45 years.

Planning to pop the question? The team at Unicorn Jewelry prides itself on providing the largest collection of diamond engagement rings in San Diego. It also carries wedding bands, anniversary rings, estate jewelry and high-quality certified loose diamonds. Prefer a custom creation? The store’s in-house master jewelers can bring your vision to life. They can turn a hand-sketched design into a 3D rendering of a ring, for example, which they will then email for approval before building a wax model, then the actual ring. For another exciting experience, sit alongside a jeweler and watch as your job is completed.

The showroom itself is filled with aesthetic delights for all jewelry lovers, from modern romantics to those who prefer timeless pieces. Browse bedazzling bracelets and dainty necklaces perfect for layering. Ogle at opals, swoon over sapphires and get your head in a tizzy over beautiful diamond drop earrings. Also discover a variety of pendant necklaces for any occasion such as a birthday or wedding or to add to your everyday wardrobe. There is a ton of inventory to linger over in the 3,000-square-foot jewelry paradise!