The 1970s was a defining decade of change. From social changes such as the Civil and Equal Rights Movements to the political upheaval seen in Watergate, the end of the Vietnam War, and the Middle East Crisis, to the advent of personal computers and video games, the whole world was in flux. The automotive industry was no exception. In 1970, the average car cost $4,000. By the end of the decade it was $6,000. The price of gas went from 36 cents a gallon to over a dollar. The era of cheap gas was over. Automobiles got smaller and vastly more fuel efficient, and U.S. manufactures slowly caught up with their foreign counterparts. Competition breeds innovation and the technological leaps in automotive design and performance begun in the 70’s can still be felt today.